Thursday, April 19, 2007

PERFORMANCE Retitled in France!

An interesting e-mail from French correspondent Samuel Bréan:

Tim, I would like to ask you a question about PERFORMANCE. It was released on French DVD a few days ago; its contents seem identical to the US edition, except for the language and subtitle options (I can give you the details if you want).

However... The major difference is that it is not sold as PERFORMANCE, but as "VANILLA"! This title is present on the cardboard box, and on the DVD box itself (but not anywhere on the disc, menu, or the print itself, thankfully!) I have no clue as to why this strange title has been chosen! PERFORMANCE was released theatrically under the same title in France and I can find no valid explanation for this sudden shift.

I just finished reading Sam & Rebecca Umland's book on Donald Cammell (which prompted me to seek out his films on DVD) and, apparently, they say nothing about this. I think this must be a publisher's whimsy and a very odd one at that... Unless you know anything about this??

No, I knew nothing about this "change of identity" (how appropriate!) -- but this grab from confirms what Samuel says. The title wasn't changed because it's an unauthorized release, as this is the actual Warner Home Video release for France. Whatever the reason, this must be the highest profile film ever to be retitled on DVD, maybe on video ever!

It strikes me as rather an ironic title, too. If PERFORMANCE was an ice cream, vanilla is the last flavor it would be! To my tastebuds, it's more like Spumoni.

Some other strange facts about this release: First of all, the cover pictured above is not the actual cover art, which is slightly different (it can be seen here); secondly, it's very hard to find on; and thirdly, when you do find it, the top-billed actor is not Mick Jagger, not James Fox, not Anita Pallenberg... but Allan Cuthbertson -- who appears only briefly as an attorney whom Chas (Fox) is sent to intimidate!

Update 5:35 pm: Sam and Rebecca Umland respond:

In all our years of research, we never found a reference to PERFORMANCE as having been retitled VANILLA in France. We believe it to be a re-titling specific to this DVD edition, and used ironically. The term "vanilla" in this context does not refer to the flavor, at least it does so only figuratively. We recall coming across the term (not in our research on PERFORMANCE, however) and did a quick web search to verify our memory of this slang term. Go to where the term is defined as follows:

Adj. 1. Gay expression for conventional sex without any kinky extras such as bondage or sado-masochism. Usually used in a perjorative sense.
2. Orthodox, conventional.

Here's to old England!

Speaking of "Here's to Old England," Samuel Bréan confirmed to us earlier that this line, formerly heard spoken by Mick Jagger during the "Memo from Turner" sequence, is missing from the French disc as it is omitted from the domestic release -- though it is present in the disc's English subtitles.

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